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Business Development
Photo by Gerd Altmann
Eight Steps to Successful Business Development:
- Vision
- Appreciation for the risk vs reward
- Business plan
- Commitment
- Investment
- Execution
- Review
- Adapt
Vision: an idea or ‘spark’ that generates excitement about the future.
Risk vs. Reward: an appreciation for the risks associated with the idea and the potential profit to be gained.
Business Plan: A plan makes you think, really think about how to take an idea and make it into a tangible reality. The ultimate value of a plan is it makes you question yourself, validate and measure the future.
Commitment: Success requires commitment and support by the senior management team and front line staff for execution.
Investment: Business development will require investment of resources.
Execution: Putting foot to pavement and getting the work done.
Review: To identify what has been achieved vs plan, measure success and identify adjustments to be made
Adapt: Business development is a journey and will require flexibility to adjust to the changing environment.
Business Development services offered by Graham Greenidge include:
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Coaching
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Eight Steps to Successful Business Development workshops
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Idea generation
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Strategic planning
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Risk vs reward
Customer Experience
Photo by Daria Shevtsova
Customer experience or (CX) is the accumulated effect of every touch point a customer has with an organisation.
It can be a source of competitive advantage and a driving force for future growth.
Many businesses do not know what their customer experience is and as a result It is undervalued.
Customer Experience can be planned, defined, and executed throughout an organization, and to be consistent it needs to be embedded and re-enforced in the culture of the organization.
Graham Greenidge’s customer experience service include:
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Customer Journey Maps
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Customer Experience Blue Print
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Customer Experience Plans
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Measuring Customer Experience
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Net Promoter Score
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Customer Effort Score
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The Customer Satisfaction Score
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The Customer’s Story
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Marketing
Brand Management
Image by Mary Pahlke from Pixabay
Brand management involves managing the image, personality and characteristics of a brand. By developing marketing plans, and advertising campaigns and promotions to guide, build and achieve brand sustainability and long-term sustainable success.
Marketing Audit
Marketing is often one of the largest expenditure components of an organization, taking into consideration the financial and human resources associated with it.
External financial audits are not designed to review marketing activity and spend beyond a financial due diligence standpoint.
A marketing audi is a customized and independent service that can look into the following:
- Analysis of marketing plan vs budget vs spend
- Activity review and reasonability test
- Campaign effectiveness
- Brand management review
- Merchandising review
- Ethical marketing review
Graham Greenidge’s marketing services include but are not limited to:
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Marketing agency representation
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Marketing plans
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Advertising campaign
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Consumer promotions
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Brand management
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Market incite
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Marketing audits
Sales
Commission Agent
Working with suppliers to establish products, brands and portfolios in Barbados and the Caribbean.
As an independent commission agent, Graham Greenidge offers value to both suppliers and customers, by offering market and product incite, positive customer service and ethical business practices.
Sales Analysis & Audit
Analysis of the sales process, resources and route to market.
Mapping the sales process to identify strengths and weaknesses in relation to the Six Steps To Sales Success.
Conducting market research to determine customer ranking and feedback.
Photo by Eduardo Soares on Unsplash
Graham Greenidge’s sales analysis and audit services are customized to meet the requirements of the organization.
Training
Training modules:
Image by Manfred Steger from Pixabay
Brand Management
Business Plan
Marketing Plan
Marketing Made Simple
Merchandising Excellence
Six Steps To Sales Success
All training modules can be customized to meet the organizations requirements and are conducted in the following formats:
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Lecture format
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In-person
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Webinar
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Workshop
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In-person
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Webinar
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Contact
To learn more about the business services offered, please click on the service categories below:
I can be contacted directly via my contact page and I will personally respond back to you within 24 hours.